EV

The big question for All-electric Vehicles – today or tomorrow?

Even just about close to 5 years ago, the thought of mass adoption of electrification seemed like a dream that was decades into the future. Things had started to pick up (mainly because of industry-leading corporations like Tesla), but had not forced the old school big corporations to divert meaningful attention to the likes of […]

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Culture as a MOAT

As long as modern corporations have been around, we have seen the wonders of widespread modern marketing and its effects on consumer behaviour. Though these corporations are mostly seen in retail i.e. Starbucks, Patagonia. They knew exactly what approach they were going for. And the consumers rewarded them for staying on track with it in

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