Culture as a MOAT

As long as modern corporations have been around, we have seen the wonders of widespread modern marketing and its effects on consumer behaviour. Though these corporations are mostly seen in retail i.e. Starbucks, Patagonia. They knew exactly what approach they were going for. And the consumers rewarded them for staying on track with it in the long run.

The popular story of Costco co-founder Jim Sinegal implementing higher working wages for their workers was a novelty when they introduced this measure. They concluded that almost all their competitors had the approach of higher workforce turnover instead of working towards employee satisfaction too. As bigger tech companies started having better workforce satisfaction in their heydays, it soon dawned on everybody that the happier your employee, better their performance.

The culture of an enterprise might not be the figures that show up in your Quarterly Earnings Reports or the Annual Financial Statements. The culture of a company usually ends up compounding and shows up intangible results over vast amounts of time, even decades.

With the work-from-home model being accepted worldwide due to the pandemic, it is imperative that the ecosystem think about important novel measures to improve the workforce before it is necessary to do so. And if Covid-19 showed the world anything, it is the fact that the more ahead of the curve the enterprise is, the more advantage they have over their counterparts.